Fashion, Fitness & Fundraising! The Most Stylish Race On Earth Has Launched

Designers, brands, make-up artists, influencers, hair stylists, models, stylists and fashion lovers everywhere are encouraged to take part in the the inaugural Fashion Run.

The brainchild of popular culture expert and charity campaigner Nick Ede. Supporting the British Fashion Council Foundation, the 5k run is to takes place between Friday 18th and Tuesday the 22nd of September, London Fashion Week.

Funds raised by the participants will be used to support the UK fashion industry via the British Fashion Council Foundation. Runners will then have the option to select one other charity to support from their sponsor donations; the list of charities chosen for this year’s race are: MTV Staying Alive, Mermaids, Wild At Heart Foundation, Chicken Shed Theatre, Rays Of Sunshine, AKT, Diana Award, Dress For Success, Great Ormond Street and The Stroke Association

The event promises to be the Coachella of running. A place for fierce competition and even fiercer style to run hand in hand. Runners can choose to run the full distance in one go or break it up over the space of the five days; whatever your shape, size, age, or ability the Fashion Run is for you. Of course, stylish sportswear, make-up and glammed up hair will be required… and should participants decide to go for a full fashion look with their outfits, then even better. Front row looks will be expected on the virtual finish line this season.

Tapping into a global trend for running, sports-luxe fashion and the outdoor fitness boom we have seen as a result of the lockdown, the event provides a perfect opportunity for fashionistas to engage in a bit of fitness led philanthropy, supporting the industry they love.

How to get involved?

Anyone wanting to get involved can go to to register

A one-off payment of £25 will be required covering the donation to the British Fashion Council and a Fashion Run 2020 pack which will consist of an exclusive t-shirt designed by iconic fashion designer Julien Macdonald in conjunction with Hit + Run the ethically sourced t-shirt company, and other goodies.

Participants can then select a charity of their choice as the second benefiting charity.

What you have to do:
  1. Sign up and register.
  2. Commit to running 5K between the 18th and the 22nd of September.
  3. Support one of the 10 charities nominated by getting your friends and family to donate.
  4. Get your glam on…. make a Reel, an IGTV or simply take a selfie and tag @thefashionrun #FashionRun2020 on Instagram and tell the world.


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