SHOES BY SUBSCRIPTION – FULL RECYCLABLE RUNNING SHOE SCHEME LAUNCHED
We’re already big fans of the On range of super light and supportive running shoes and now the Swiss-based high-performance running brand, have launched the world’s first, subscription-based service to allow subscribers to receive and wear the latest in running sportswear and then return end-of-life products back to On, in exchange for the latest version. Once the used item is returned, it will be fully recycled by On, who will reuse the materials to create new running gear.
Named Cyclon. the subscription service incentivizes customers to participate in On’s sustainability initiative and actively contribute to the brand’s commitment to drive zero waste. The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe – also named Cyclon. At under 200 grams | 7 oz, the Cyclon is ultra-lightweight and engineered to perform to elite level competition. The Cyclon’s energy return and plush cushioning characteristics are among the highest within the On product range.
“Making a fully recyclable, performance running shoe is a huge accomplishment, one that we’re immensely proud of,” says On Co-Founder Olivier Bernhard. “But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we’ve engineered, but to continuously receive the best and most up-to-date shoe technology coming out of our lab.”
Created from over 50% bio-based materials made from castor beans, the new Cyclon shoe will not only be a flagship product for innovation in sportswear design and circularity but will also represent On’s ongoing commitment to reducing reliance on virgin petroleum-based materials.
“We built Cyclon to be a sustainable solution in every sense – from an environmental perspective, as a business opportunity and for the benefit of our runners,” said David Allemann, On Co-Founder. “In engineering our sustainable product technology, we haven’t sacrificed performance. We’ve enhanced it.”