Cîroc Vodka Teams Up With British Fashion Designer For Limited Edition Collaboration
CÎROC Ultra Premium Vodka and British fashion house MJB have teamed up to release a limited edition CÎROC Summer Watermelon bottle and cap, wrapped in MJB’s ombre and neon cracked design, inspired by an epic summer sunset.
MJB is highly sought after by A-list celebrities, worn by Travis Scott, Migos, Young Thug, Gigi Hadid, Tom Hardy, Zayn Malik, and Winnie Harlow to name a few. The campaign features superstar musician Wizkid, famous for his global number one hits, One Dance with Drake, and Energy with Skepta.
The exclusive drop is available on CÎROC’s partner and personalisation specialist, INKD.
MJB is famous for integrating innovative artistic processes into it’s designs. To create the design of the bottle, creative director Marc Jacques Burton took inspiration from his hand-sprayed SS20 collection and it’s distinctive ombre colour scheme. His signature can be recognised by a striking neon green pattern, giving it an intricate 3D texture and feel. This design was replicated on the bottle and trucker caps, which customers will receive as a gift alongside the purchase of the bottle in limited quantities.
This marks another exciting drop from CÎROC and INKD for fans to add to their collections. The two brands have previously collaborated with global fashion powerhouses; Palace, Moschino and Vivienne Westwood.