A Guide to Starting a Handmade Jewellery Business from Home
Have you ever considered turning your jewellery making hobby into more than just a pastime? More and more people are looking for unique and authentic pieces which make a statement, and handmade jewellery is the perfect solution. If you can create your pieces at a high enough volume with a high margin you may be able to earn a significant amount of money. You’d be working on something you love from the comfort of your own home, but it still comes with challenges you need to consider carefully before taking the plunge.
This guide will take you through some of the key points to keep in mind when starting your home-based business so you can stay focused and professional.
You need to work to a daily routine
One of the main issues with working from home is that you don’t have the professional structure to keep to and, if you want to, you can get up at midday and watch TV with no one to tell you otherwise. It’s a perk, but it can also lead to low productivity and low motivation. Set yourself a work schedule and keep to it as much as possible.
Organize a workstation
To be a professional business person, who is focused on your goals, it’s best to organize yourself a dedicated area of the house for work. Ideally this would be a separate study or workshop, but if you haven’t got the space you might want to partition off an area of a room.
Schedule in some downtime
While some people struggle to motivate themselves to work when at home, others have the opposite problem. When there are no office hours to keep to, there is nothing to stop you working all hours of the day or night. If the lines blur between what is home life and what is work, it can become difficult to switch off. Schedule some time to relax and do what makes you happy. This could be playing online games on Unibet, taking a long bubble bath, reading a book or taking a walk outside.
If you want to run a business from home, you need to remember that you’re running a business from home! That means maintaining a professional tone whenever you answer the phone and, if you ever meet with customers or clients, dress appropriately.
Create a website
Your business will need an ecommerce website with Wix.com where you can advertise your products with photos, customers can place orders and you can publish blogs and articles which will show visitors your skill and expertise. If possible, you should also set up an email address using the website domain to continue the professional branding theme.
Digital and social media marketing
Once your website is up and running you should use digital marketing techniques to tell people about your products. Search engine optimization techniques can help you to increase the likelihood your website will appear as high as possible in the search results and you can also place pay-per-click adverts on search engines and social media. There’s a great guide to digital marketing for beginners on Hubspot. It’s also worth setting up a professional Instagram account and a Facebook page where you can share photos of your creations.