Opening Your Own Bar: 10 Ways To Make Your Business Stand Out
Opening a bar can be a risky venture, but it can also be incredibly lucrative if done well. In such a competitive market, it is crucial that you make your bar stand out. There are many ways to do this, and it will require some forethought and hard work to get it right. You will need a combination of unique attributes and high-quality service to make your bar stand out among the crowd.
Choose The Right Location
An important first step on your journey to bar ownership is to find a suitable location. Ideally, you will want to set up a bar in an area with plenty of footfall. It may help to find a spot where the bar market isn’t overly saturated. If there are a lot of bars in the location that you’re considering, it may help to assess any gaps in the market that you could fill. For instance, if the area you choose has a lot of sports bars, you could consider opening up a chic wine bar to attract alternative clientele.
Get Active In The Community
The popularity of things like food and drink festivals or fairs have gone from strength to strength in recent years. This can be a fantastic way to attract new customers and show what your bar has to offer. Consider getting in touch with some local organisers and getting a stall or stand for some upcoming community events.
Host Cocktail Mixing Classes
Hosting classes where you teach people to make their favourite drinks can be a great way to earn extra money and offer a unique experience to your customers. You may need to get additional insurance to cover this service, so you should do research beforehand.
Add Some Quirky Features
There are plenty of features you could add to your bar that will make it stand out. You could consider installing a retro-style jukebox or some antique furniture. Bartop games can also be a great and unique selling point. Take a look at these Bartop custom Arcade Machines from Bitcade for an idea of the range and specialities you could offer to your clientele.
Rotate The Specials Regularly
Having specials is a great way to promote different drinks in your bar. It is essential that you avoid your customers getting bored of the same drinks, so ensure that you switch up the specials regularly. You could consider changing your specials each week. Consider promoting a guest spirit, beer or wine in your specials menu and develop a new cocktail and mocktail weekly.
Partner With A Local Charity
Partnering with a charity can be a great way to build a reputation as a business that cares. You could consider getting in touch with a number of different local charities to see if they would be willing to partner with you. You could then carry out some charitable events using your bar as the venue. You could also consider donating a percentage of your profits to the charity as an ongoing fundraising effort.
Make Your Drinks Menu Stand Out
Your drinks menu is one of the most important marketing tools you have. It should be of high quality, clear and easy to read and visually appealing. You could consider getting menus for different seasons. It is essential to keep your menu looking fresh, so ensure you change it regularly to prevent it from appearing dated.
Get Influencers On Board
Partnering up with influencers can be a great way to drum up hype about your bar. You could consider getting in touch with some influencers who appeal to your target demographic. Consider offering free or discounted drinks to anyone referred by an influencer. You could also make your bar Instagram-ready and increase its visibility by making it into the ideal selfie location.
Offer The Best Customer Service
The customer experience is crucial for your bar to thrive. You should train your team to the highest level and ensure that they are well versed in providing the best customer care. You could consider sending employees for training before they begin in their roles.
Cater To Non-Drinkers
There are rising numbers of people who are choosing not to drink. For some, it is a choice made for a healthier lifestyle, while others aim to incorporate non-drinking days into their social lives. It can be challenging to find good options for non-alcoholic beverages in most bars, but there is a clear demand for alcohol-free spaces. You could consider offering a comprehensive range of non-alcoholic drinks to cater to those who don’t want to drink. This could include low or no-alcohol beers, wines and spirits, as well as a range of mocktails.
Opening and running a successful bar can be challenging. It is important to do your research and ensure you have everything you need to have the best chance at success. You should find ways to set yourself apart from your competition and make your bar into one that leaves an impression on your customers.